Journal of Small Business Strategy, 17 1 , pp. This research suggests otherwise, however. Basis of competitive strategy Competitive strategy is creation of better value chain in business. Craigslist could be made liable for content. Ensure that you are aware of any required documentation or authenticity guarantees. Diversification Market diversification includes expansion of business in some other ways such as entering into new market and creating new products.
Tutorials are an excellent way of building a brand, fan base, and eventually marketing helpful products for your audience to purchase to them accomplish their goals in this case study, create beautiful hairstyles. Which of these case studies are you most interested in making your benchmark? Developing new products by maintaining environment standard increases interest of customer to avail the product Johnson et al. The business model goes like this: You find manufacturers willing to sell in extremely large quantities for extremely low prices. Online auctions are available as fixed-price, buy-it-now or as regular bidding. Journal of management, 38 1 , pp.
Item Photos Product Images : The Seller can upload product images that display item with greater details. Product Page The buyer can see all product-related details on the product page. Critical success factors in online retail—an application of quality function deployment and interpretive structural modeling. Facilitated buyers and sellers met, exchanged information and conducted transactions; 2. If the customers can be convinced that purchase through online retail store would give them cost benefit, this business may be popular in long run. Whitman in turn brought in staff from companies such as PepsiCo and Disney, and turned eBay more into the business of connecting people than simply selling things. The fourth strategy is: 4 Broadening the trading platform By 1999, eBay's fourth year, a host of competitors had entered the online auction market, while eBay had the first entry advantage, not all of its competitors were small startups, some including yahoo and Amazon were internet significant players with extensive, established user bases.
This research paper intends to study the click and click business model of eBay, whose competitive advantage lies in its pure play strategy, a breakthrough from the traditional brick and mortar model, which leads to sustainable growth and a competitive edge over the other retailers. So, we could identify that this industry has the opportunity to grow in bust. Art lovers: eBay also had a somewhat failed strategic partnership targeting Art Collectors directly. However, operate in his market requires huge potential. It should be pointed out that fraud and theft are problems with individuals, not eBay.
Factors influencing consumers' online shopping in China. A dissatisfied customer can be very dangerous for your online retail business. That gives eBay the competitive advantage. Always use PayPal PayPal is an added level of security. PayPal Credit is also an option to pay for the item in instalments with zero interest. Over time, Ebay has acquired international auction websites and rebranded them with the Ebay logo.
Applied Mathematical Modelling, 36 4 , pp. Because the modest sample size in this study may pose some limitations, studies with larger samples should be conducted to verify further the nature and extent of the diversity in online auction seller characteristics. We thank all the people for their help directly and indirectly to complete our case study. Competitors of eBay are traditional and inefficient which resulted to three other deficiencies: 1. Though data was available, eBay was challenged to break down their data, dispersed by business units and across the data warehouse.
It is very important for the company to diagnosis the strategic problem as the company has been a follower of innovation rather than becoming an innovation leader. Dr Lorna Hamilton is a Senior Lecturer in Education Research at the University of Edinburgh. This model was so effective and efficient in conducting transactions that more and more people preferred to trade online, so that they can enjoy the comfort at home or work-places and still buy things online just by the click of the mouse. Here, Users can get real-time tracking of the shipment to get a better idea about the product location. He and his partner also promoted on Reddit and to sell a few pairs. When we first started building websites to try to earn additional side income to our then corporate jobs, we always found it. At the end of the marketing timeline, Daniel got an email from a large online site named Sierra Trading saying they were interested in the glasses.
In addition, eBay has a presence in Latin America and China through its investments in MercadoLibre. The company's brand building shifted though with the arrival of new top professionals. This makes eBay safer since if someone manages to access your PayPal information, any items bought can only be shipped to you. In May 2001 eBay controlled 64. Product diversification is important in long growth of the business. This study entails the ease of use of the website for performing commercial activities to the consumers and its advantages and disadvantages to the consumer, organization as well as government. Whether or not auction sellers vary in terms of product category sold should also be a subject of future research.
This system saves you a lot of picking and packing and dealing with buyers. The buyer can check and calculate shipping cost which may include tax in case of international shipment. In particular, the differences among the auction sellers in terms of total sales revenue and internet auction sales percentage indicate that further classifications based on auction seller size may be necessary. He got his first taste of the startup environment as an intern at Digivate, a London Online Marketing Agency. It works like this: a Find one or more suppliers such as manufacturers or wholesalers and buy products from them by the hundreds or even thousands at a discounted rate. Your buyers can become fiercely loyal, and few other sellers will have the knowledge needed to compete. It was then that he discovered that he needed to target 5-6 pairs of glasses a day in order to reach his dream of travelling Thailand and rock-climbing as he pleased.